Goibibo has rolled out a campaign featuring former Indian cricketer Sunil Gavaskar and current Indian cricketer Rishabh Pant.
In the recently concluded Border-Gavaskar Trophy, while on commentary, Gavaskar ridiculed Pant's mode of dismissal during the India-Australia Test match in Melbourne. The video clip which went viral amongst cricket fans saw Gavaskar outrageous and claiming Pant was 'stupid' by going 'stupid, stupid, stupid'.
Now, for a Goibibo campaign, Gavaskar is seen being stumped with a 'last-minute price'. Pant, who is seated at a desk nearby recreates the 'stupid' moment by lashing out at Gavaskar. He goes on to introduce him to Goibibo for great deals.
What do we think about it: Absolutely bang on with this. With this film likely to air during the upcoming IPL, cricket fans will get the reference.
The film released on social media on 18 March and was conceptualised by MagicCircle.