Abu Dhabi Tourism has rolled out a film, 'Family Holiday Dhamaal', featuring actor Ranveer Singh.
The film opens with Singh creating a WhatsApp group, 'Holiday in Abu Dhabi', for planning a family vacation. From chachi, dada, and mama to bua, each family member has a unique take on vacation, with some seeking adventure, others craving relaxation, and a few simply after the best food and shopping. Singh demonstrates how the city offers a diverse experience and each of the family member's needs will be catered to, no matter the age or preference.
What we think about it: The film taps into an interesting insight - a vacation which has it all. From heart-pumping activities for the adventurous to peaceful retreats for those in search of relaxation, the ad shows Abu Dhabi as an ultimate family getaway. Through the different vibrant personalities of the family, the film portrays Abu Dhabi as a perfect vacation spot for any age group or interest.