Star Sports has rolled out a promo '#KhoKho Goes Global' featuring actors Tiger Shroff and Salman Khan to spotlight the launch of its Kho Kho World Cup India 2025 tournament which has kicked off on 13 January and will go on till 19.

The tournament is being telecasted on Star Sports Network and Disney+ Hotstar respectively.

The ad film features Kho Kho teams from various nationalities competing at iconic Indian landmarks and monumental locations. It captures the passion and excitement of both players and spectators, enhanced by an upbeat soundtrack. The film concludes with Khan announcing the World Cup’s start date, delivering the powerful message: "When the world unites, India will rise!"

What do we think about it: Beautifully captures the spirit of unity and cultural pride through Kho Kho, showcasing how a sport can foster peace and bring nations together. Featuring Salman Khan and Tiger Shroff, the ad film vividly portrays the game’s international appeal while celebrating India's iconic heritage.

The campaign was rolled out on 11 January on YouTube.