Lenskart has rolled out a film on the occasion of Makar Sankranti.

Set in a vibrant neighbourhood preparing for the kite-flying festival, the film introduces various participants, all excited to join in the festivities. However, one participant fails to show up because she doesn't have sunglasses. Just in time, Lenskart steps in, swiftly delivering the sunglasses she needs, ensuring she can participate in the celebration.

What we think about it: The film effectively combines cultural relevance with brand messaging. The narrative is simple yet impactful. The seamless integration of the product into the storyline without overtly pushing the sale helps maintain a natural flow.

The film released on 11 January.