Truecaller has rolled out a campaign, 'Truecaller Finally Works on iPhone', featuring filmmaker-actor Deepak Tijori and actor Sheeba Chaddha.

The campaign celebrates the arrival of Truecaller’s caller ID and blocking features on iOS, bringing a long-awaited layer of clarity and security to iPhone users.

Conceptualised by Talented and produced by Potli Baba Mediahouse, the campaign consists of two ad films.

The ad films Drumrolls (featured above) and Shimmy (featured below) depict Tijori and Chaddha bringing their moves to life, capturing the joy Truecaller users experience when a call is correctly identified - now that the caller ID and blocking app finally works on iPhone. Embracing the spirit of ‘dance like no one’s watching’, the films highlight how Truecaller’s Live Caller ID lookup adds a long-awaited layer of protection and trust to communication for iPhone users.

What we think about it: Kudos to the creators for keeping the ad simple and joyful, with Deepak Tijori and Sheeba Chaddha’s energetic moves perfectly capturing the excitement of Truecaller’s long-awaited arrival on iOS. Backed by catchy beats, which we liked and a clear message, the films strike a chord with the wider audience who were awaiting this facility.

Ashwani Sinha, vice president, global brand, Truecaller said, “The films try to capture a moment of undiluted jubilation that one may experience when something were to happen after a long, long wait. Now that Truecaller finally works as effectively on iPhones as it does on Android, we decided to celebrate and share our ‘mic drop’ moment with iPhone users in a mutually relatable manner!” 

Binaifer Dulani and Prashant Gopalakrishnan, founding partners, Talented, added, “When every call is no longer a guessing game, instead a moment of clarity, you can finally enjoy your ringtone again. In a film without dialogue; conscious elements like body language, music, choreography, and sets work harder. With Truecaller finally arriving for iPhone users, this marks a monumental milestone in Truecaller's India journey.” 

CREDITS:

Client: Truecaller

Agency: Talented

Production house: Potli Baba Mediahouse

Director: Akimbo.two (Bopanna and Mandakini)

Executive Producer: Junssan

Producers: Beliappa and Amrita Hooda

Team Talented: Abhishek Kumar, Binaifer Dulani, Pearl Alex, Prashant Gopalkrishnan, Ria Maheshwari, Samyukta Murli, Shania Pereira, Sonal Arora, Vivek, Yuvraj Bagchi and Tasha D’silva

DOP: Swaraj Sriwastav

Music director: Karan Malhotra

Choreographer: Sambo Mukherjee