Lifebuoy India has rolled out a campaign, featuring actor Shah Rukh Khan.

Conceptualised by MullenLowe Lintas, the campaign spotlights Lifebuoy's new proposition- from fighting germs to skincare protection. The film opens with Khan singing a jingle which says that Lifebuoy now takes care of the skin, thus highlighting the new approach of the brand. Khan, then goes on to introduce the all new Lifebuoy which is now meant for your skin. 

What we think about it: A bite-sized film, the ad is direct and focused but lacks a creative element. It solely relies on the star power of Khan to stand out.