Zomato has rolled out a campaign 'Match Ho Toh Zomato' (if there is a match, there's Zomato), to create excitement around the ongoing ICC Men's T20 World Cup.
The campaign which consists of an ad film features actors Ranveer Singh and Samantha Ruth Prabhu. The film encapsulates the notion that amidst life's various distractions – whether it's a partner's inattention or missing out on a samosa – at this pivotal moment, nothing surpasses the importance of India's victory. This sentiment of unity and excitement crescendos into a spirited chant of "Indiaaa-India."
What we think about it: The ad film seamlessly blends India's love for cricket and food, resonating deeply with young Indians through its relatable and celebratory narrative.
The campaign was rolled out on 1 June on YouTube.