Dr Agarwals Eye Hospital has rolled out a campaign 'A Classic Cricket Moment Gets a New Spin', featuring cricketers Glenn McGrath and Sachin Tendulkar, to spotlight its eye-checkup offerings.

Conceptualised by Moonshot, the campaign features an ad film. The film is set on a flight where McGrath greets Tendulkar, who reacts with a sour face. McGrath brings up the Adelaide match, and Tendulkar insists he wasn’t out. McGrath shows match highlights on his phone, but Tendulkar points out the missing stumps, proving his case. He jokes that McGrath needs an eye test, but McGrath disagrees. When a woman tells McGrath he’s in her seat, Tendulkar quips, “I told you you're eyesight is bad.” The film ends with Tendulkar taking McGrath for an eye test at Dr. Agarwal’s, showcasing the brand’s offerings.

What we think about it: Cleverly brings back an old cricket rivalry in a fun, lighthearted way to promote eye checkups.

The campaign was released on YouTube and across social media.

CREDITS:

Client: Dr Agrawals Eye Hospital

Agency: Moonshot

Writers: Manish Badlani, Anirudh More and Devaiah Bopanna

Director: Rahul Bharti

Production: Zuleikha Gupta and team at Sun City Studios

Casting: Adarsh A R and Sportytrip team