Maaza has rolled out a campaign, 'Maaza Ho Jaye', celebrating the small joys of life.  

Conceptualised by Ogilvy, the campaign comprises a film. The film showcases people from different walks of life celebrating the smallest of wins with Maaza. No matter how big or small the celebration is, Maaza proves to be the perfect partner for celebration and makes even the mundane of moments special.

What we think about it: With a catchy background score, the film seamlessly positions the brand as the go-to companion for everyday celebrations. The tone is light-hearted and aligns with the brand's image of happiness and celebration.

The film released on 1 February.