Myntra has rolled out a campaign, 'Fashion With Caution', featuring actors Ranbir Kapoor and Tripti Dimri.

Conceptualised by Tilt Brand Solutions, the campaign comprises two films. The films feature Kapoor and Dimri issuing a public apology to those who experience the side effects of exceptional fashion. From intimidating the boss on the first day of work to losing friends over impeccable style choices, the campaign showcases how Myntra's 'Shop by Occasion' can make you look fashionable anywhere and lets you dress like a star.

What do we think about it: A playful and humourous narrative, the films are coupled with a touch of lighthearted drama and exaggeration. The ad’s message is clear: fashion should be fun, accessible, and empowering. Kapoor and Dimri’s charismatic presence adds to the appeal, making the campaign both engaging and aspirational.