4700BC has rolled out a campaign featuring former cricketer Navjot Singh Sidhu.

In collaboration with Blinkit, the campaign comprises a film. The ad kicks off with Sidhu narrating a thrilling cricket match, bringing it to life with his signature commentary style. Suddenly, he pauses and asks for snacks, specifically inquiring about 4700BC. When told it’s not available, he bursts into a passionate rant about how no match is complete without 4700BC. Meanwhile, another guy swiftly orders it on Blinkit, ensuring the game-time cravings are satisfied.

What we think about it: Featuring the ever-energetic Sidhu, the campaign blends nostalgia and humour through his signature commentary style. The ad effectively taps into India's love for cricket and the growing demand for convenience. The product placement feels organic and showcases the app's offerings.

The film released on 28 March.