MG has rolled out a film for its Astor.

The film has been conceptualised by Cheil and opens with a girl playing tennis. As she finishes her game, she asks, 'so, what do you want your car to be', before shots of the Astor are revealed. During the course of the film, through different shots, the car's digital bluetooth key, ventilated seats, and panoramic sunroof are revealed.

What we think about it: We love the fact that there are both men and women shown driving the car, rather than the latter being shown as passengers. The film also moves away from 'regular car advertising' through its storyline and catchy music.

The film released on 28 March.