Sabhyata has rolled out a film, 'Ghar Aayi Lakshmi', conceptualised by p se pictures.

The film tells the story of a girl looking to rent a house, where the assumption is that she is married. A lady meets her in the elevator and overhears her conversation with the agent, who is asking her questions such as her husband's name so that he can draw up the rental agreement in his name. She strikes up a conversation with the younger girl and offers her a piece of advice: to pay the token because nobody turns down 'Ghar Aayi Lakshmi' (money received).

Right after that, she gets a call from her son, who tells her that someone has come to see their flat and wants to move in immediately. That's when the girl makes the token payment, and the lady realises that the person she was sharing her advice with was her new tenant.

What we think about it: We like the film's message. The product integration (the Sabhyata gift) seems a little forced, though.

The film was released on digital on 31 October.

CREDITS:

Brand: Sabhyata
Client: Chayan Verma (head - Marketing)
Creative agency and production house:  p se pictures.
Writer, director and editor: Manish Sharma
Cast: Seema Pahwa, Mahathi Ramesh
Director of photography: Prasoon Prabhakar
Producers: Saddam, Sumit Tapadia
Production design: Siddhi
Costume: Roshni Bose
Sound: Ankita Purkayastha, Sudipto Sadhukhan
Music: Anirudh