Signify, the lighting corporation has announced the partnership of its Ecolink with Punjab Kings for the Indian Premier League (IPL) 2025. 

This collaboration brings together two entities driven by a shared commitment to performance, innovation, and delivering experiences to the customers and fans.

With the onset of the Indian summer, this partnership perfectly aligns with Ecolink's upcoming lineup of fan launches. 

Just as Punjab Kings strives for excellence on the cricket field, Ecolink is determined to breeze into the lives of millions of Indian families through its wide range of reliable and efficient products. 

This synergy makes the partnership a natural fit. 

Throughout the IPL 2025 season, Ecolink will enjoy prominent visibility through Punjab Kings’ promotional campaigns, digital activations, and strategic brand placements, apart from being displayed on the back of the player’s helmet and cap.

Nikhil Gupta, head of marketing, strategy, government affairs and CSR - Signify, greater India, said, “Cricket is more than a sport in India; it's a unifying force. We are thrilled to partner with Punjab Kings and connect with millions of passionate fans. This collaboration provides Ecolink with a powerful platform to strengthen our presence in the Indian market. We look forward to supporting the team and creating unforgettable experiences for fans, both on and off the field. Through this partnership, we aim to enrich homes and the cricketing world, demonstrating our shared commitment to excellence." 

Satish Menon, CEO, Punjab Kings, said, “We are delighted to welcome Ecolink as our official partner for IPL 2025. This partnership reflects our shared pursuit of excellence and innovation, both on and off the field. We are confident that this collaboration will add immense value to the Punjab Kings family while enhancing the experience for our passionate fans."