Sports marketing, 24 Apr 2025

The topic for the panel was 'IPL advertising: Impact, evolution and opportunity’ and was conducted on 23 April. 

24 Apr 2025 10:49 AM

'CTV outpaces linear TV for IPL in 2025, recording 2.25x higher viewership than the previous year'

Through an MRSI webinar, experts shared insights on critical metrics shaping media planning during IPL among other topics. 

Latest Stories

Image by Budi Yanto from Pixabay

24 Apr 2025 3:15 PM

Accenture leads in revenue efficiency per acquisition: COMvergence report
Leo India elevates Jaikrit Singh

24 Apr 2025 12:38 PM

Leo India elevates Jaikrit Singh
Priyanka Gandhi

24 Apr 2025 11:29 AM

Priyanka Khaneja Gandhi moves to Amazon India Ads
Aviva India is a joint venture between Aviva Pl, a UK-based insurance group, and Dabur Invest Corp. 

24 Apr 2025 11:00 AM

Aviva Life Insurance assigns its digital duties to Techmagnate

Most Read

Pavanjit S Bedi

11 Apr 2025 8:57 AM

Rapid Fire with Pavanjit S Bedi
Raj Kamble (left) and Ranveer Allahbadia

10 Apr 2025 12:05 PM

Mistake vs malice: The Ranveer Allahbadia controversy and cancel culture
Havas Play was the title partner for the first edition of Manifest Play.

10 Apr 2025 9:39 AM

Manifest Play: Winners announced
While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

09 Apr 2025 9:59 AM

Why are marketers doubling down on print?

Subscribe

* indicates required