Havas has announced a partnership with Ostro, an AI-powered engagement platform built for the life sciences industry. 

Ostro is known to provide a personalised healthcare journey and serves as the AI interface connecting life science companies with the medical community and patients to drive better health outcomes for individuals and increased ROI for brands. 
 
This partnership amplifies Havas’ ongoing transformation agenda, as it focuses on data, technology, AI, and personalised content delivery.

Advised by Houlihan Lokey, the investment marks the latest in a series of strategic moves by Havas to accelerate its evolution through AI-driven innovation, data intelligence, and content excellence.

Ostro’s rapid growth stems from its seamless integration into healthcare professionals and patient digital journeys, enabling compliant, personalised engagement through AI agents - all in under eight weeks.

Havas through this alliance gains access to Ostro’s platform across its entire global ecosystem. It will support Havas Health Network clients, with plans to expand across Havas Creative and Media Networks - fueling smarter content workflows, omnichannel activations, and enhanced media precision. 

Yannick Bolloré, CEO and chairperson, Havas, said, “At Havas, we are constantly seeking technologies that create meaningful value for our clients. Ostro represents a significant leap forward in intelligent brand engagement, making this strategic partnership a natural evolution of Havas’ Converged strategy and part of the Group’s expected Euro 400 million investment in data, tech and AI over four years, as announced last year. This partnership aims to unlock new levels of insight, modular content delivery, and optimised omnichannel performance through Ostro’s cutting-edge solutions and Havas’ leading brand expertise.”
 
Donna Murphy, global CEO, Havas Health and Creative Networks, added, “This partnership reflects our dedication to creative innovation in health and wellness. By combining creativity with AI-powered intelligence, we’re empowering clients to deliver more relevant, personalised, and compliant experiences at scale.”
 
Chase Feiger, CEO and co-founder, Ostro, said, “Ostro was built to make healthcare engagement more intuitive and personalised. Partnering with Havas gives us a global platform to scale our vision with a team that shares our passion for redefining the future of brand experience through AI." 

Ahmed Elsayyad, president and co-founder, Ostro, added, “This partnership helps scale agentic engagement. Ostro’s technology doesn’t just respond with static one-size-fits-all content; it is truly context-enabled. It drives more intelligent, aligned engagement at every point in the healthcare journey.”