Sports marketing, 21 Jul 2026

From left to right: Thijs Muller, Tim Nome, Frans Vleggeert, Elias Reinheimer, Teun Verheij and Imre van Leeuwen

21 Jul 2026 10:44 PM

Havas acquires Dutch sports marketing agency SportVibes

Will join Havas Play in the Netherlands, led by managing partners Frans Vleggeert and Imre van Leeuwen.

Good Wolf draws on WolfzHowl's work across brand strategy and social development programmes.

21 Jul 2026 10:31 PM

WolfzHowl Strategic Instigations launches Good Wolf

The practice will focus on social development, sustainability and corporate social responsibility (CSR).

Harsh Goenka, chairperson, RPG Enterprises

21 Jul 2026 9:39 PM

Dainik Bhaskar releases Urban Bharat report in partnership with Kantar

The report was unveiled by Harsh Goenka, chairperson, RPG Enterprises.

The sixth edition of The Hundred begins on 21 July with a double-header at The Oval.

21 Jul 2026 8:15 PM

JioStar acquires India broadcast rights for The Hundred 2026

The broadcaster will air all 68 matches across the men's and women's competitions on JioHotstar and Star Sports Network.

Romal Shetty

21 Jul 2026 4:10 PM

Romal Shetty reappointed as CEO of Deloitte South Asia

Shetty has served as CEO of Deloitte India since April 2023.

Thums Up's 'Ride Your Thunder' campaign.

21 Jul 2026 3:47 PM

Jasprit Bumrah gets a taste of the 'toofani life' with Thums Up

The campaign comprises an ad film to highlight the brand's flagship biking platform, 'ThunderWheels'.

EssenceMediacom operates a connected regional model spanning Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. 

21 Jul 2026 12:33 PM

EssenceMediacom retains Uber's APAC mandate

The agency first bagged the business in 2017.

Shekhar Sharma

21 Jul 2026 11:28 AM

Shekhar Sharma joins Hashtag Orange

Last full-time stint was with WPP Media's Mediacom.

Screen grab from the Exo Liquid Film starring Yami Gautam

21 Jul 2026 11:24 AM

Yami Gautam and Keerthy Suresh help challenge dishwashing stereotypes with Exo

Conceptualised by simple agency, the campaign marks the brand's entry into the dishwashing liquid category.

Emily Graham

21 Jul 2026 11:13 AM

‘Reality is that we have several senior high-level impactful women working in India'

Emily Graham, chief inclusion and impact officer, Omnicom, chats with us about the perceived Indian leadership male skew.

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