Hashtag Orange has announced the appointment of Shekhar Sharma as senior partner - growth. 

Sharma's last full-time stint was as managing partner, North and East, Mediacom (part of WPP Media). He left WPP Media in 2023.

Along with his role at the agency, Sharma is a consultant with digital-first platforms.

Mukesh Vij, founder, Hashtag Orange, said, "The depth of Shekhar’s experience is exactly what makes this move significant. Shekhar is not a routine senior hire, he is one of the more recognised names in Indian media leadership, with a track record of managing large-scale investments for global and Indian conglomerates alike. His understanding of evolving consumer behaviour, digital ecosystems, and emerging opportunities aligns strongly with our vision of building future-ready marketing solutions. At Hashtag Orange, he joins at a pivotal moment as we scale our footprint across premium brands in beauty, fashion, food, lifestyle, and D2C."

Sharma said, "Hashtag Orange's entrepreneurial mindset and AI-integrated approach are what drew me to this opportunity. India is poised to become one of the world's most dynamic markets for connected TV and digital advertising, creating significant opportunities for brands to reimagine how they engage with consumers. I look forward to contributing to Hashtag Orange's next phase of growth by helping brands harness the power of digital transformation, programmatic advertising, influencer ecosystems, and connected experiences to drive measurable business outcomes."

Prior to WPP, Sharma also worked with The Times of India and India Today.