Nothing has announced its partnership with Royal Challengers Bengaluru (RCB) as an associate sponsor for T20 Season 2025. 

As part of the partnership, Nothing’s logo will be prominently displayed on the trousers of the RCB playing kit - placed strategically on the left leg for right-handed batsmen and on the opposite leg for left-handed batsmen.
 
This collaboration highlights Nothing’s commitment to connecting with the youth and Indian audiences, and RCB perfectly embodies that spirit. 

Both RCB and Nothing share a passion for inspiring change, representing the aspirations of devoted fans who strive to make an impact in their respective fields.

The T20 2025 season kicks off on 22 March 2025. Royal Challengers Bengaluru will play their first home match on 2 April 2025, against Gujarat Titans.

Akis Evangelidis, co-founder and India president, Nothing, said, “Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey."

Rajesh Menon, COO, Royal Challengers Bengaluru, added, “We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quo, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”