FanCode has announced that it has bagged the exclusive streaming rights for the debut season of the World Pickleball League (WPL).

This collaboration underscores FanCode’s commitment to expanding its diverse sports offerings and catering to India’s rapidly growing community of pickleball enthusiasts.

As the exclusive streaming partner, FanCode will provide live coverage, and on-demand highlights of every match on its app and website, ensuring a seamless and engaging viewing experience anytime, anywhere, across multiple devices.

The league will take place from 24 January to 2 February at the CCI Mumbai, showcasing top-tier players from around the globe. 

The league’s quotient is further elevated by star-studded team ownership. Teams include the Chennai Super Champs, owned by actress Samantha Ruth Prabhu; the Bengaluru Jawans, co-owned by director Atlee and his wife Priya Atlee; Pune United, co-owned by actors Riteish and Genelia Deshmukh along with corporate leaders; and Team Mumbai, owned by Swiggy. This blend of celebrity and corporate backing adds to the league’s excitement and broad audience appeal.

With pickleball gaining traction across India, the World Pickleball League is poised to further fuel the sport’s growth and captivate audiences nationwide.

Gaurav Natekar, co-founder and CEO, World Pickleball League, said, "FanCode's rapid rise as one of the favorite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games from the World Pickleball League. FanCode has become a go-to source for everything related to sports, and by streaming the World Pickleball League, we aim to make the sport a household name. We are proud to collaborate with a team that shares our passion for the sport and look forward to kicking off the league with great excitement."

Yannick Colaco, co-founder, FanCode, added, “Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide.”