Puma has announced the appointment of PV Sindhu as brand ambassador.

Ahead of the announcement, Puma India launched an activation through which its brand signage across several stores was changed to 'PVMA'. 

With this Puma has made an 'official foray' into badminton and inspire the next generation of athletes.

Puma will be rolling out specialised footwear, apparel, and accessories for athletes playing the sport. Sindhu is a two-time Olympian medalist (Silver in Rio and Bronze in Tokyo). 

Karthik Balagopalan, managing director, Puma India, said, “PV Sindhu is a legend and a trailblazer, and we are proud and delighted to welcome her into our Puma family. She is the most followed badminton athlete in the world. Her extraordinary legacy in Indian sports which includes a lot of historic firsts has not only placed India on the badminton map globally but has also inspired millions, pushed the boundaries, and paved the way for future generations of athletes. As we make our first-ever step into badminton, this association will further our goal to increase Puma’s footprint in the rapidly growing sports landscape in the country, inspiring more youngsters to take up the racquet-sport.” 

Puma's roster of athletes in India include cricketers Harmanpreet Kaur, Mohammed Shami, Olympian Sarabjot Singh, Paralympian Avani Lekhara, boxing champ MC Mary Kom. 

The partnership between Puma and Sindhu will debut at the India Open 2025, which will be held between 14-19 January.