ITW Universe has announced the appointment of Shubhodip Pal as chief executive officer of ITW’s Integrated Marketing Services (IMS) division. 

Prior to this, Pal was serving as the co-founder and CEO of Googly Media, a Singapore-based gaming platform. 

Bhairav Shanth, co-founder, ITW Universe, said, “We’re thrilled to welcome Shubhodip Pal to the ITW family. At ITW, we’ve always been at the forefront of innovation, and I have complete confidence that Shubhodip, with his groundbreaking ideas, will drive our vision even further. ITW IMS is a transformative division, and I can’t think of anyone better suited to lead it. Over the course of his career, Shubhodip has consistently demonstrated a unique ability to transform brands and leverage cutting-edge marketing strategies, which aligns perfectly with our commitment to delivering exceptional value to our clients.”  

Pal said, “I am very excited to be a part of ITW’s growing vision as one of the largest sports and entertainment agencies in the country. ITW has helped brands create a niche in sports and beyond, the need of the hour is a single window solution for brands to leverage which combines media, creative, maximising the Sponsorships which they invest in and actionable strategy across mediums and diverse platform's available today . With ITW working with 39 brands last year during the IPL was landmark on its own showing trust in us delivering solutions and activating rights be it Offline or online. I am looking forward to leading our dynamic team and spearheading our transformative approach across the BU’s in ITW and giving our clients bang for their buck. Customization solutions for brands, understanding their needs and delivering is key to our success - we will always be part of the Brands CMO’s team for the brands we work with.” 

In the past, Pal has worked with Micromax, Samsung and HP, among others.