Mayank Dayal has joined Gujarat Titans as head of marketing.

He put out a statement on LinkedIn to highlight this move.

Dayal will be responsible for leading the strategic vision for brand growth and fan engagement in the IPL ecosystem. His role will be centered around building a connection between the team and its fanbase. Additionally, he will work towards the brand's mission of building an entertaining and engaging IPL franchise.

He moves from Sony Pictures Networks India, where he was head - marketing sports.

In a career spanning over 25 years, he has also worked with Star India and Viacom18, among others.