Society Tea has announced its partnership with Indian billiards player Venkateswaran Subramanian (Raja). 

He will be competing on the global stage at the International Billiards & Snooker Federation (IBSF) Championship, set to take place from 12 to 16 April 2025, in Ireland. 

Raja will sport the Society Tea logo on his waistcoat, symbolising a bond that goes beyond sponsorship. 

As Raja prepares to take on the world’s best, the brand aims to stand by him not just as a sponsor, but as a family, celebrating his passion, dedication, and pursuit of excellence.

He is among the very few sportsmen who, despite facing multiple disabilities, compete against the world’s top able-bodied cueists, demonstrating exceptional resilience and determination.

Chintan Shah, director, Society Tea, said, “Raja is more than just a champion in his sport—he is family. We have seen his journey up close, and supporting him as he represents India on the global stage is an absolute honour. At Society Tea, we believe in standing by our own, and Raja is a perfect example of that. We are proud to support him in this journey and look forward to celebrating his achievements as he represents India at the IBSF Championship."