Ruder Finn India has bagged the press communication mandate of Volkswagen India.  

The agency will work to highlight the brand’s commitment to innovation, performance, sustainability, and the future of mobility.

Effective 1 May, Ruder Finn will operate as an extension of Volkswagen India’s communications team to ensure consistent, insight-led messaging across earned and owned channels.

Through this collaboration, the agency is aimed at strengthening the brand’s voice in the Indian market and advancing Volkswagen’s business objectives across corporate and brand communications. 

Gagan Mangal, lead - marketing communications and press, Volkswagen India, said, “As we continue to evolve in a dynamic automotive and communications landscape, we are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep understanding of brand storytelling made them the right fit for our journey ahead.” 

Atul Sharma, CEO, Ruder Finn India and head - Middle East, said, “This mandate is a testament to our growing strength in integrated communications and corporate positioning across sectors. We look forward to leveraging our expertise to support Volkswagen India, an iconic brand that has shaped the automobile industry globally and in India. We are thrilled to partner with them at such a pivotal time in this category; our goal will be to create compelling storytelling that mirrors Volkswagen’s legacy and its forward-looking journey, supporting their business ambitions.”