MagicCircle Communications has announced the appointment of Ashit Chakravarty as associate partner and chief operating officer. 

He moves from Dentsu Creative where he was managing partner - brand strategy. 

Chakravarty will spearhead the agency's expansion to meet the demands of the evolving marketing landscape.

Dheeraj Renganath, co-founder, MagicCircle Communications, has been elevated to the role of head of transformation and creative excellence, leading the agency's shift towards expanded creative and content-driven solutions.

He joined the agency as executive creative director and co-founder in 2018 and was promoted in 2023 as chief creative officer and co-founder.  

Chakravarty said, "Today, brands don’t just win in moments - they win by creating ecosystems of influence. Ideas need to be fertile and shape-shifting entities that can travel seamlessly across platforms, scale effortlessly, and command attention in an ever-evolving media landscape. So, when Hemant and Dheeraj at MagicCircle reached out, it felt like a natural progression of a shared belief. Together, we will be building an agile content division designed for a world that is easily distracted."

Renganath said, “To create work that’s truly memorable, creativity must go beyond an idea. It must have the ability to adapt and transform, in today’s dynamic media landscape. For this, it is imperative to create an environment, where skills are augmented with tools that foster a culture of creativity and innovation, which in turn will help attract top talent and diverse clients too. In this journey, we couldn’t have asked for a better partner than Ashit, whose beliefs perfectly aligned with ours.”,

Hemant Misra, founder and managing director, MagicCircle Communications, said, "Six years ago, MagicCircle was born from a belief that creativity thrives when it is free, fearless, and focused on impact. Today, as we expand, we recognize that contemporary challenges demand a new playbook and a new breed of thinkers and creators. With Ashit comes a unique blend of brand-first thinking with a sharp lens on today’s digital-first marketing landscape, while Dheeraj will help chart the creative blueprint of our transformative journey. This new leadership team will usher the next chapter for a bolder and agile MagicCircle.”

In the past, Chakravarty has worked with Dentsu Webchutney, Leo, and Zooper.com.