80dB Communications has been appointed as the strategic communications partner for Nikon India.

The account was won post a multi-agency pitch.  

The integrated mandate covers corporate and brand reputation, earned media, product PR, leadership visibility and creator engagement.

Sajjan Kumar, managing director, Nikon India, said, “India’s imaging landscape is evolving rapidly, with video and cinematic storytelling opening up new possibilities for photographers, filmmakers and content creators. At Nikon India, we continue to build on our legacy in imaging by expanding our capabilities across the Z Series, while making advanced imaging technology more accessible to a wider creative community. As the creator ecosystem grows, our focus remains on understanding its evolving needs and enabling creators to bring their vision to life. We look forward to working with 80dB Communications to strengthen our engagement with this dynamic community of creators and professionals, while also strengthening Nikon’s presence in India.”

Abhilasha Padhy, co-founder and joint managing director, 80dB Communications, added, “It is a privilege to partner with a brand as iconic as Nikon, one that has shaped how the world sees and tells stories for over a century. India’s creators are increasingly choosing video and cinematic formats, and we are excited to help bring Nikon’s innovation to the heart of those conversations. Our focus will be on investing in the quality of storytelling, building trusted relationships with media and creators, and elevating Nikon India’s narrative as a leading voice in visual storytelling.”