Media

Will offer advertisers CTV ad formats including auto-expanding CTV billboards, pre-rolls and midroll ads, and click-to-WhatsApp integrations

17 Jun 2024 12:26 PM

Disney+ Hotstar rolls out 'pause ads' offering on CTV

Will have a non-intrusive ad experience by integrating advertisements into natural user-initiated breaks.

Brands such as The Coca-Cola Company and Royal Enfield, among others, are already using Creative Lab to strengthen their brand storytelling in India.

14 Jun 2024 12:31 PM

Spotify launches Creative Lab

Available in 11 markets globally including India, the in-house creative agency aims to leverage the contextual potential of the platform.

Nisha Narayanan

14 Jun 2024 9:49 AM

Rapid Fire with Nisha Narayanan

We continue our series with Nisha Narayanan, chief operating officer and director, Red FM and Magic FM.

Jaideep Janakiram

06 Jun 2024 1:08 PM

Sony Pictures Networks India elevates Jaideep Janakiram

Janakiram was head of International Business (Americas).

Jim Beglin

04 Jun 2024 9:08 AM

Everyone's looking to smash you on social media: Jim Beglin

In conversation with the former footballer turned co-commentator we understand how the coverage of the sport has evolved.

Subhash Chandra

03 Jun 2024 4:51 PM

Zee's Subhash Chandra urges press freedom by citing recent incident with AAP

He urged the media to stop accepting Government advertising pressures as part of life and instead resist by voicing out their disagreement.

Rabe Iyer

03 Jun 2024 9:15 AM

Rabe Iyer joins Omnicom Media Group 

Returns to the media agency world after a stint with Sharechat.

Boria Majumdar (left) and Sourav Ganguly

03 Jun 2024 9:08 AM

Goafest 2024: Circumstances change, but what doesn’t change is faith and belief - Sourav Ganguly

The former Indian captain and BCCI president spoke about how he adapted and thrived on the last day of the festival.

Neelesh Mishra

02 Jun 2024 4:52 PM

Goafest 2024: Biggest concern in communication is not understanding one’s audience – Neelesh Mishra

The maverick storyteller delved into ways to enhance storytelling as a powerful tool in marketing.

From left: Ambika Muttoo, Tamannaah Bhatia, Shilpa Rao, Prajakta Koli and Alankrita Shrivastava

31 May 2024 3:19 PM

Goafest 2024: The changing narrative of identity for Indian women

Alankrita Shrivastava, Tamannaah Bhatia, Shilpa Rao and Prajakta Koli discussed about the changing ideas of identity.

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