Tribes has announced a strategic investment in DGTOOHL, a Mobiyoung product and a data-driven out-of-home (OOH) media company specialising in programmatic DOOH and real-time audience intelligence.

The move marks a continued expansion of Tribes’ integrated media and technology ecosystem, strengthening its OOH and digital media capabilities while enabling clients to access more intelligent, measurable, and performance-led outdoor solutions.

With a portfolio of over 450 brands and annual capitalised billing exceeding INR 1000 crore, Tribes has been scaling its integrated offerings across media, experiential, digital, and technology-led marketing. 

The partnership with DGTOOHL brings advanced data intelligence, programmatic buying, and real-time campaign optimisation into Tribes’ core OOH offering, allowing brands to plan, execute, and measure outdoor campaigns with greater precision.

DGTOOHL has positioned itself at the forefront of transforming OOH into a performance-led medium. 

Backed by over 18 years of industry experience, the company combines geospatial intelligence, mobile SDK data, and programmatic infrastructure to deliver targeted and adaptive outdoor campaigns. Its unified platform enables cost-per-impression media buying, real-time optimisation, audience measurement, and live reporting, introducing transparency and accountability to the traditionally opaque OOH space.

By integrating Tribes’ strengths in brand strategy, experiential marketing, and media with DGTOOHL’s capabilities in programmatic DOOH, geospatial targeting, and audience analytics, the partnership will offer brands precision targeting based on real-world movement, dynamic campaign optimisation, and end-to-end transparency through measurable metrics and live dashboards. 

The collaboration also opens up opportunities across high-growth formats such as digital screens, dynamic creatives, and location-based storytelling.

As brands navigate an increasingly fragmented and attention-driven media landscape, the partnership positions both companies to drive a more intelligent, measurable, and integrated approach to OOH within the broader marketing ecosystem.

Gour Gupta, chairman, Tribes, said, “We are delighted to welcome DGTOOHL- a Mobiyoung Product into the Tribes ecosystem. The OOH industry is undergoing a significant transformation, moving from static visibility to data-led, measurable impact. DGTOOHL’s strong focus on technology, programmatic capabilities, and audience intelligence complements our integrated capabilities seamlessly. Together, we will be able to  deliver more precise, measurable, and impactful solutions for our clients while accelerating  the evolution of OOH as a performance-driven medium.” 

Mayank Sharma, co-founder and CTO, DGTOOHL- a Mobiyoung Product, added, “This partnership is built on a shared vision of transforming OOH into a truly data-first, outcome-driven medium. As the lines between digital and physical media continue to blur, brands are looking for intelligent, integrated solutions that deliver measurable impact.  Tribes brings scale, strategic depth, and integrated marketing capabilities, while we bring the technology backbone that makes OOH measurable, dynamic, and responsive. Together, we aim to set new benchmarks for how brands engage with audiences in the real world.”