Miraj Entertainment has announced the elevation of Sameer Munshi to chief operating officer. 

He was previously vice president - operations and F&B and had joined the Company in 2023. 

In his new role, Munshi will oversee strategic growth through multi-location operations and business development. He will also implement tighter operational benchmarking, a renewed focus on customer excellence, standardised processes across properties, and a tech-enabled business culture across the organisation. On the F&B front, he will be responsible for premiumisation, regional menu innovations and corporate brand collaborations to boost F&B revenue further. He will be reporting directly to the Miraj Group leadership team.

Arvind Jain, group CEO, Miraj Group, said, “Sameer’s promotion is a natural progression of the trust and results he has built at Miraj. His understanding of both cinema operations and F&B economics makes him the right leader to steer our growth ambitions forward. We are confident his stewardship will bring the same discipline and customer-first approach that has defined his career so far."

Munshi added, “F&B has emerged as a genuine growth engine for us... my focus is on tighter operational benchmarking and scalable, tech-enabled processes — turning Miraj's operations into a real competitive edge, not just a support function."