Excitel Broadband, a fibre-to-the-home (FTTH) broadband network, has announced the return of Aditya Jain as its chief marketing officer, effective immediately. 

Jain moves from VST Industries, where he was head - brand activation, trade marketing and distribution. 

Having previously led the company’s marketing wing between 2022 and 2024, Jain rejoins Excitel at a defining stage in its growth journey, with a mandate to strengthen the brand, deepen customer engagement, and accelerate business growth. 

In his role, he will oversee Excitel’s overall marketing strategy, driving brand building, customer acquisition and retention, while shaping meaningful consumer experiences that reinforce Excitel’s position as one of India’s fastest-growing broadband providers.

This appointment comes at an opportune time for Excitel. In FY26, the company turned both EBITDA and PAT positive, reporting revenue of INR 530 crore and a profit of INR 40 crore, translating to an 8% PAT margin. As Excitel continues to strengthen its network, expand its reach and elevate customer experience, Jain’s return deepens the company’s commitment to building a stronger, more differentiated brand for the future.

Varun Pasricha, CEO, Excitel Broadband, said, “Aditya has a deep understanding of Excitel and the Indian Broadband market. He has strong knowledge and expertise of who we are as a brand and where we aspire to be. This is exactly what we need to accelerate our own transformation and build for long-term growth for brand Excitel nationally.”

Jain added, “Coming back to Excitel feels less like starting over and more like picking up an exceptional journey with renewed purpose. Having been part of the brand’s evolution, I’ve seen how performance and purpose together drive lasting success. I am excited to join Excitel at this phase of consolidation and growth and look forward to working closely with the teams to build on strong momentum, deliver for customers and unlock new opportunities.”

In a career spanning over 16 years, he has also worked with Godfrey Phillips India and Nestlé Health Science, among others.