ABP bagged the 'Publisher of the Year' accolade on day one of the Abbys, announced at Goafest 2024.
The media house won a Gold, two Silver and two Bronze Abbys.
The Gold win was for Cadbury Dairy Milk's 'Cadbury Gaane Mishti Folk Fusion' in the 'Best use of Native or Branded Content for client brand-marketing by a publisher' category.
The Hindu was the other Gold winner. The win came for Cadbury's 'Iniya Kondattam (Sweet Celebration)' in the 'Best Client-Brand Activation or Display Advertising Innovation by a Publisher' category.
Other winners on the evening included Jagran Prakashan, Bennett Coleman & Co, HT Media, and Rediffusion Brand Solutions.
Organisation | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
ABP | - | 1 | 2 | 2 | - | 5 | 28 |
The Hindu Group | - | 1 | 1 | - | 3 | 5 | 17 |
Jagran Prakashan | - | - | - | 2 | 2 | 4 | 10 |
Bennett Coleman & Co | - | - | 3 | - | - | 3 | 18 |
HT Media | - | - | - | 1 | - | 1 | 4 |
Rediffusion Brand Solutions | - | - | - | 1 | 1 | 2 | 5 |
Grand Total | - | 2 | 6 | 6 | 6 | 20 | 82 |
Category | Sub Category | Title | Brand | Winner | Metal |
PUBLISHER | 23a: PUBLISHER ABBY - Best marketing of a printed newspaper / edition | The Festival Experience | Dainik Jagran | Jagran Prakashan | Bronze |
PUBLISHER | 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space | #DontLetWordsKill | The Telegraph | ABP | Silver |
PUBLISHER | 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space | Unplastic India | The Times of India | Bennett Coleman & Co | Silver |
PUBLISHER | 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space | #MakeTheChangeHappen | The Telegraph | ABP P | Bronze |
PUBLISHER | 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space | Broken Wing | FREE PRESS JOURNAL | Rediffusion Brand Solutions | Bronze |
PUBLISHER | 23c: PUBLISHER ABBY - Best promotion of a CSR / Cause related Marketing initiative in traditional or online space | Code Red | Dainik Jagran | Jagran Prakashan | Bronze |
PUBLISHER | 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher | Cadbury Gaane Mishti | Cadbury Dairy Milk | ABP | Silver |
PUBLISHER | 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher | Cadbury Iniya Kondattam (Sweet Celebration) | The Hindu | The Hindu Group | Gold |
PUBLISHER | 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher | The Hindu Our State Our Taste | The Hindu Group | The Hindu Group | Silver |
PUBLISHER | 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher | Masthead Jacket with Common Man Integration | The Times of India | Bennett Coleman | Silver |
PUBLISHER | 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher | Coca-Cola Kolkata is Cooking | Coca-Cola | ABP | Bronze |
PUBLISHER | 23d: PUBLISHER ABBY - Best client-brand activation or display advertising innovation by a publisher | Advertorial jacket with Text Redaction | The Times of India | Bennett Coleman & Co | Silver |
PUBLISHER | 23e: PUBLISHER ABBY - Best use of Native or Branded Content for client brand-marketing by a publisher | Cadbury Gaane Mishti Folk Fusion | Cadbury Dairy Milk | ABP | Gold |
PUBLISHER | 23f: PUBLISHER ABBY - Best Digital Publication Advertising & marketing by a publisher via Web/App/Social | Transacting Audience Data Cohorts with HT Transact | HT One Transact | HT Media | Bronze |