Media , 22 Oct 2026

Cred Foundation's 'Look Beyond The Obvious' campaign.

22 Oct 2026 5:44 PM

Cred gets Disha Patani to reveal what bills don't

The campaign features an ad film that marks the final instalment of Cred Foundation's ongoing celebrity-led educational campaign.
AnyMind operates through a BPaaS model that combines proprietary technology with local operations teams.

22 Oct 2026 1:38 PM

AnyMind Group enters US market, sets up operations in Los Angeles

The company plans to roll out its live commerce platform AnyLive and AI-powered data solutions, after supporting 15 Asian brands with US expansion over seven months.
The rebrand comes amid layoffs across sectors and growing focus on employability and job-ready skills.

22 Oct 2026 1:04 PM

upGrad rebrands offline learning centres as upGrad X

The network will focus on career-linked learning and industry-aligned skills, expanding its programmes across data, technology, AI and marketing.
From left: Giuliano Menassi, Andrea Casaluci, Rajiv Poddar, Marco Tronchetti Provera, Satish Sharma

22 Oct 2026 1:00 PM

BKT enters partnership with Pirelli for a production plant in India

BKT will produce up to 8,00,000 Pirelli branded tyres by 2030.
Picture courtesy - LinkedIn

22 Oct 2026 12:42 PM

Arun Varghese leaves WPP Media after a decade-long stint

Was national head - emerging tech and experiential marketing.
Nike will outfit both teams, their coaches and technical staff, across match play, training and sportswear. 

22 Oct 2026 12:00 PM

Nike and Mumbai Indians enter multi-year partnership beginning in 2027

Replaces Skechers as the official kit partner of the franchise.
Shagorika Heryani

22 Oct 2026 9:42 AM

Opinion: The tyranny of the frictionless age

The author unpacks the growing desire for hands-on experiences, shared passions, and real-world communities in an AI-driven world.
'Influence became industrialised'

22 Oct 2026 9:39 AM

Influencer's power to persuade is becoming 'increasingly thin': Omnicom report

The report added that the virality that brands aimed for is now cause for suspicion.
Apple Music's 'Made by Sound' campaign

22 Oct 2026 12:03 AM

Apple Music lets sound do the talking for its new identity

Conceptualised by TBWA\Media Arts Lab, the campaign comprises an ad film.
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