Sony Sports Network has secured the television broadcast rights of the World Pickleball League (WPBL).

With this partnership, Sony Sports Network aims to help the sport reach an even larger audience base.

Starting 24 January 2025, the matches will be telecasted live on Sony Sports Ten 2 channels.

Gaurav Natekar, co-founder and CEO, World Pickleball League, said, "We are delighted to have Sony Sports Network as the official broadcaster of the World Pickleball League. Sony Sports Network holds a special place in my heart, given my previous associations with them. Their exceptional track record of captivating audiences with their comprehensive coverage of sporting events across India and the globe is truly commendable. The brand has a deeper partnership with the World Pickleball League, and Sony Sports Network coming on board is a testament to their commitment and trust in the World Pickleball League. Their ability to cultivate fan engagement and enthusiasm for various sports further enhances the excitement as we near the debut season."

Rajesh Kaul, chief revenue officer - distribution and international business and head - sports business, Sony Pictures Networks India, added, "Pickleball has experienced a tremendous surge in popularity, not just in India but globally. At Sony Sports Network, we have always strived to bring the best and most diverse sporting content to our viewers and the addition of the World Pickleball League affirms our endeavours. We are excited to showcase the inaugural edition of the World Pickleball League to our audiences and provide a platform that will help expand the reach of this dynamic sport."

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