Prime Video and Netflix dominate the ranks of original shows and films released in 2024, topping the ‘most-watched shows and films in India in 2024’ list with five entries each, according to a report by Ormax media.

The report looks at the top original shows and films in Hindi, International, and other Indian languages, evaluating them on three parameters: viewership, marketing buzz, and content strength.

Prime Video’s Mirzapur season three takes the top spot in 2024, crossing the 30 million viewership mark while Netflix dominates the Hindi direct-to-OTT films category, claiming an impressive 11 of the top 15 spots, including the top eight.

JioCinema’s Bigg Boss S3 topped the unscripted category.

Squid Game S2 is not only the most-watched International original in India in 2024, but of all-time.

Established franchises dominate, with seven entries in the Top 10. 

The list showcases a diverse range of non-fiction genres, spanning TV extensions, documentaries, game shows, and influencer-driven reality formats, covering streaming originals on all major platforms except YouTube.

Viewership is estimated using primary research conducted among audience across India at a weekly level, projected to the OTT universe in India.

Mirzapur S3 was the ‘most-buzzing' Hindi show in 2024, followed by Panchayat S3 and Heeramandi. ‘Buzz’ is a indicator of the talk value of the property, i.e., the degree and effectiveness of conversations around it among regular OTT audience, according to the report.

Mirzapur S3 (Prime Video) crossed a peak Buzz of 60%, significantly higher than any other property in 2024, and number three on the all-time list, behind Mirzapur S2 and The Family Man S2.

Compared to shows, direct-to-OTT films do not manage the garner high Buzz, with only eight films achieving Peak Buzz of 10%, compared to 28 series in 2024.

Squid Game S2 is the second-most ‘buzzing’ international property till date, only behind Money Heist S5. Four international properties managed to cross the 10% mark on Buzz in 2024.

Prime Video’s Panchayat S3 is the most-liked Hindi series of 2024, followed by Disney+ Hotstar’s The Legend of Hanuman, according to the ‘most-liked shows and films in India in 2024’ list based on Ormax Power Rating.

Shows produced by TVF take three of the top four spots on this list.

The top three most-liked direct-to-OTT films of 2024 all belong to Netflix, with Maharaj topping the list. Eight films achieve the 60-mark, of which six are Netflix films.

Squid Game S2 tops the International shows list, followed by House of the Dragon S2, becoming the only two properties achieving the 70-mark in 2024.

The report was prepared using data collected after the release, measured for all major shows or films, among actual viewers of the property over a period of four to eight weeks, with a minimum sample size of 1,200 for Hindi properties and 500 for other Indian languages.