Media , 18 Aug 2026

Standing L-R: Beerendra Jha, Khurram Aslam, Sonam Motreja and Krishnaprasad Balakrishnan (KP). Sitting L-R: Emilee Kashyap, Harini Prabhu, Xavier Prabhu and Raji (Rajam) Sarath.

18 Aug 2026 7:46 PM

PRHUB reshuffles leadership team with senior hires and promotions

The agency has appointed new market and practice leads as it restructures its leadership team to support its next phase of growth.
From left to right: Amit Sobti, Karishma Mehta and Jasleen Kaur Gupta

18 Aug 2026 7:29 PM

Humans of Bombay becomes The Human Company; Amit Sobti, Jasleen Kaur Gupta elevated

Sobti is COO and Gupta chief creative and strategy officer as the company unifies strategy, creative, production, IPs and distribution.
The series addresses scenarios including fake OTP requests, phishing links and digital arrest scams.

18 Aug 2026 4:41 PM

HDFC Bank turns fraud awareness into comedy with ‘Vigil Aunty Says: Laziness Saves'

Conceptualised by FCBKinnect, the seven-episode series featuring stand-up comedians is streaming on JioHotstar from 15 August.
Flipkart's 'Hire a Rakhi Reminder' campaign.

18 Aug 2026 2:54 PM

Flipkart puts rakhi gifting on the office agenda

Conceptualised by 22feet, the campaign comprises an ad film for Raksha Bandhan.
Daawat and WPP Media

18 Aug 2026 12:48 PM

WPP Media wins integrated media mandate for Daawat

The mandate covers media strategy, planning, buying and activation for LT Foods' flagship rice brand.
Kartik Mehta

18 Aug 2026 11:14 AM

Opinion: Not all AI content is slop, but brands need to know the difference

The author argues that brands must distinguish valuable AI content from low-quality inventory that wastes media spend and erodes trust.
Mia by Tanishq's 'Make Your Sister Cry' campaign

18 Aug 2026 10:58 AM

Mia by Tanishq celebrates the charm, chaos and love between siblings

Conceptualised by Famous Innovations, the campaign is rolled out ahead of Raksha Bandhan.
The campaign centres around the 22 race drivers.

18 Aug 2026 9:35 AM

Formula 1 sets the track ablaze for the second half of the season with Colin Farrell

The campaign titled 'Five Lights' has been conceptualised by Wing.
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Standing L-R: Beerendra Jha, Khurram Aslam, Sonam Motreja and Krishnaprasad Balakrishnan (KP). Sitting L-R: Emilee Kashyap, Harini Prabhu, Xavier Prabhu and Raji (Rajam) Sarath.

18 Aug 2026 7:46 PM

PRHUB reshuffles leadership team with senior hires and promotions
From left to right: Amit Sobti, Karishma Mehta and Jasleen Kaur Gupta

18 Aug 2026 7:29 PM

Humans of Bombay becomes The Human Company; Amit Sobti, Jasleen Kaur Gupta elevated
The series addresses scenarios including fake OTP requests, phishing links and digital arrest scams.

18 Aug 2026 4:41 PM

HDFC Bank turns fraud awareness into comedy with ‘Vigil Aunty Says: Laziness Saves'
Flipkart's 'Hire a Rakhi Reminder' campaign.

18 Aug 2026 2:54 PM

Flipkart puts rakhi gifting on the office agenda

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