India TV has announced a 24-hour pop-up channel for the ongoing Maha Kumbh 2025.

The channel allows connected TV (CTV) users to experience the rituals and spiritual essence of the festival. With more than 1,000 hours of content, the channel aims to give viewers a 360-degree view of the Maha Kumbh Mela.

Ritu Dhawan, managing director, India TV, said, “India TV is committed to prioritize audience preferences and delivering CTV-firsts is a testament to this commitment. Maha Kumbh 2025 is one of the world’s biggest spiritual and cultural events, and India TV brings this exclusive viewership experience to our viewers on CTV. It’s our way of making sure every viewer can witness and connect with the celebrations, rituals and spiritual energy of the event at home.”

This is India TV’s third pop-up channel on CTV, following the Olympic Games 2024 and ICC Men’s ODI Cricket World Cup 2023.