Media , 11 Aug 2026

Cadbury Celebrations' '#ThisTakraarIsSweet' campaign

11 Aug 2026 4:51 PM

Cadbury Celebrations finds the sweetness in sibling squabbles

Conceptualised by Ogilvy, the campaign comprises an ad film for Raksha Bandhan.
From left: Zach James, Nandita Lakshmanan, Girish Balachandran, and Rishi Seth

11 Aug 2026 4:14 PM

The PRactice and On Purpose unite to form The PRactice Group

The new structure will take effect on 1 September 2026.
The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India

The account was won post a multi-agency pitch.
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?

As audiences move from TV to digital, is Indian journalism facing a mere platform shift or a deeper crisis of credibility?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar

The account was won following a multi-agency pitch and will be serviced by the agency's Gurugram office.
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

The campaign celebrates the idea that everyone starts somewhere.
Pragya Bijalwann

11 Aug 2026 11:11 AM

Voltas elevates Pragya Bijalwann

She was previously CMO and head - marketing.
Gaurav Banerjee

11 Aug 2026 10:58 AM

Sony Pictures Networks India bets on a bigger share of India's attention

Gaurav Banerjee, MD and CEO, SPNI, outlines cross-platform IP strategy across TV, digital, regional content, sports and content creators.
TyresNmore X The Minimalist

11 Aug 2026 10:49 AM

The Minimalist secures digital mandate for TyresNmore

The agency will lead brand strategy, creative, social media and performance marketing for the brand.
Flipkart's Freedom Sale campaign

11 Aug 2026 1:39 AM

Flipkart gives ‘British Raj' a cheeky Freedom Sale makeover

Conceptualised by 22feet, the campaign turns a familiar phrase into a playful digital stunt to drive buzz around the e-commerce's Freedom Sale.
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