TyresNmore, the online-first automotive services platform backed by Ceat Tyres, has appointed The Minimalist as its integrated digital agency.

The mandate spans brand strategy, creative and content development, social media management and performance marketing.

Through the partnership, the agency will work to strengthen TyresNmore’s presence across digital and on-ground touchpoints, while building a sharper, more distinctive brand voice that connects with automobile enthusiasts and everyday vehicle owners across India.

Sahil Vaidya, co-founder, The Minimalist, said, “TyresNmore has built strong credibility by addressing real and recurring needs for vehicle owners. Our role is to translate that trust into a distinctive and relevant brand voice across every customer touchpoint. We look forward to combining strategic thinking, creative storytelling and performance marketing to help the brand deepen its relationship with India’s vehicle-owning community."

Manoj Reddy, chief growth officer, TyresNmore, said, “The future of automotive retail is not only about offering the right products, but also about improving the experience around them. From tyre recommendations to service reminders, every interaction should make vehicle ownership simpler for the customer. In The Minimalist, we found a partner that understands this larger journey and can bring together strategic thinking, creativity and performance to support what we are building."