Advertising, 11 Aug 2026

From left: Zach James, Nandita Lakshmanan, Girish Balachandran, and Rishi Seth

11 Aug 2026 4:14 PM

The PRactice and On Purpose unite to form The PRactice Group

The new structure will take effect on 1 September 2026.
The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India

The account was won post a multi-agency pitch.
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar

The account was won following a multi-agency pitch and will be serviced by the agency's Gurugram office.
TyresNmore X The Minimalist

11 Aug 2026 10:49 AM

The Minimalist secures digital mandate for TyresNmore

The agency will lead brand strategy, creative, social media and performance marketing for the brand.
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