Media , 09 Dec 2024

92% of Indians are open to AI-driven personalised drink recommendations.

09 Dec 2024 3:51 PM

Vodka emerges as the top choice for gifting followed by scotch whisky and champagne: Report

Bacardi’s report also revealed that 54% of India wants to celebrate special moments over cocktails.
82.5 Communications and Indian Craft Brewery

09 Dec 2024 3:09 PM

Indian Craft Brewery appoints 82.5 Communications for its launch

The agency will handle the creative duties for the launch of ICB across digital, radio, and out-of-home.
Picture Courtesy: Jeshoots from Pexels

09 Dec 2024 1:52 PM

Pure-play gamer base expected to reach 17.31 crore by the end of 2026: Report

Dentsu India and IWMBuzz Media's report revealed that 30.1% of the pure-play gamers make in-app purchases or play ad-based games.
Love & Faith

09 Dec 2024 11:49 AM

How Love & Faith took a leap of faith into their creative endeavours

SPECIAL FEATURE: Love & Faith’s co-founders Milind and Rajul Dhaimade on their journey and building a creative sanctuary.
David Neal

09 Dec 2024 10:48 AM

Dept gets David Neal as Mickey Kalifa moves on

Neal joins the agency from Dentsu.
Screenshot from the film

09 Dec 2024 8:58 AM

BMW has a 'gift with a twist' for the holidays

In the film, a child has an unexpected gift for his grandmother.
Sambit Mohanty

09 Dec 2024 8:34 AM

2024 saw the use of social media to ensure the comeback of Donald Trump: Sambit Mohanty

McCann's creative head for North and South India, shares the biggest development of 2024 along with one manifestation for 2025.
Chennai-based Vermmillion Communications bagged the 'Agency of the Year' honour at Pepper Creative Awards 2024

09 Dec 2024 8:06 AM

Pepper Creative Awards 2024: Mathrubhumi Group, Vermmillion Communications win big

Chennai-based Vermmillion Communications bagged the 'Agency of the Year', while Mathrubhumi Group bagged the ‘Advertiser of the Year’ award.
boAt's 'Mute the Taunts with Aunty Noise Cancellation (ANC)' campaign.

09 Dec 2024 12:18 AM

boAt introduces 'Aunty Noise Cancellation' to mute the taunts and amp up the wedding vibes

The ad film spotlights its ANC tech as a perfect solution to block out nosy relatives.

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