82.5 Communications has bagged the creative mandate for Indian Craft Brewery (ICB), Bengaluru’s newest microbrewery.  

As part of the mandate, the agency will handle the creative duties for the launch of ICB across digital, radio, and Out-Of-Home (OOH).

The launch campaign aims to encapsulate the brewery’s ethos of innovation and storytelling. 

The campaign is rolled out across social media platforms. 

Gopi Chand Cherukuri, co-founder, Indian Craft Brewery, said, “Indian Craft Brewery is a groundbreaking endeavour to reinvent the craft beer experience in India by connecting it with our country’s roots and our rich cultural and culinary heritage. 82.5 Communications has captured our vision and ambition perfectly with their creative direction and together, we are excited to introduce a microbrewery experience unlike any other in Bengaluru."

Kiran Ramamurthy, chief executive officer, 82.5 Communications, added, “We are very impressed by the vision and the depth of research that the ICB team has put in to combine India’s rich heritage with modern sensibilities and craft a truly one-of-its-kind craft beer experience that is unlike what is offered by any other microbrewery in India. From world-class brewmasters and an R&D centre for beer innovations in Belgium to chefs with prior experience at some of India’s most iconic restaurants, they are definitely on to writing a fresh new chapter in Bangalore’s beer history. We hope we can craft the ICB brand story with as much passion as they bring.”

Naveen Raman, executive vice president and branch head, 82.5 Communications – South, said, “Bangalore’s beer scene is no stranger to microbreweries, but meeting the ICB team was something else entirely. Their bold vision and passion for innovation stood out immediately. From uncovering beer’s roots in the Indus Valley Civilization to reviving tribal brewing traditions, and even collaborating with a master brewer from Costa Rica, their journey is nothing short of inspiring. ICB isn’t just brewing beer; they’re brewing stories worth sharing with the world—and we’re excited to be part of it.”