Lemma has announced the appointment of Siddharth Dabhade as chief business officer, performance business. 

He will be responsible for expanding Lemma's innovative outcome-centric OOH solutions across markets. Dabhade will also focus on identifying new market opportunities.

He moves MiQ, where he was the managing director. 

Gulab Patil, founder and CEO, Lemma, said, “Siddharth’s track record of driving growth in the digital adtech and programmatic space makes him an invaluable addition to our team. With this solution, we’re offering brands the next level of full-funnel performance driven by OOH, and Siddharth will be key in ensuring its success across markets. His leadership will be instrumental in capitalising on the massive opportunities that OOH now presents in not only shaping but also driving results through a full-funnel approach, from outdoor to outcomes.” 

Dabhade added, “As Digital Out-Of-Home (DOOH) continues to grow, it is now at the heart of omnichannel journeys, offering brands unparalleled opportunities to connect with consumers across screens and digital spaces. I’m excited to be a part of Lemma’s vision to pioneer this shift, and to lead the expansion of the new solution  as a powerful tool for outcome-driven growth through outdoor media globally."

In a career spanning over 26 years, he has also worked with Google and Criteo, among others.