Marketing, 24 Feb 2025

India's problem of pesky calls is spiralling out of control, according to reports

24 Feb 2025 12:04 PM

Telemarketing: Bane for users, obsolete for brands?

In our latest issue, we explore whether it’s time to retire this OG marketing tool in today’s era of AI and targeted social-media marketing.
Shah Rukh Khan has been roped in as brand ambassador by Elan Group

24 Feb 2025 10:11 AM

Elan Group ropes in Shah Rukh Khan as brand ambassador

With this, the real estate brand is all set to further transcend the boundaries and redefine opulence in the ultra-luxury segment.

Latest Stories

Investment bankers Greg Bedrosian and Mohit Pareek of Drake Star managed the deal on behalf of Mob Scene.

25 Feb 2025 10:03 AM

Hollywood marketing agency Mob Scene gets acquired by India's Connekkt Media
Mountain Dew's 'Darr Ke Aage Jeet Hai' campaign

25 Feb 2025 9:37 AM

Salman Khan and Hrithik Roshan save the day with Mountain Dew
The remaining shortlists will be announced on 20 March.

25 Feb 2025 8:46 AM

Spikes Asia 2025: Four shortlists from India
NP Digital India will also work towards optimising content distribution, enhancing audience engagement, and improving discoverability across digital channels.

24 Feb 2025 2:11 PM

Kotak Securities assigns its content marketing duties to NP Digital India

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Vishnu Som (left) and Nadir Godrej

19 Feb 2025 11:22 AM

When companies see values as assets, doing good becomes undeniable: Nadir Godrej
From left: Gaurav Bahirvani, Neha Barjatya, Virat Khullar, Yannick Colaco, Preeti Jhangiani and Shubhranshu Singh

18 Feb 2025 10:00 AM

Manifest Play: Second set of jury members revealed
Amit Wadhwa

17 Feb 2025 11:10 AM

Surprised that the Motorola work didn't win as much as the 'Unfiltered History Tour': Amit Wadhwa
Screenshot from the film

15 Feb 2025 1:56 PM

Adidas serves up a motivational message to team India ahead of the ICC Champions Trophy

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