OMD India has secured the media mandate for HDFC Life.

The account was won following a multi-agency pitch.

Through this partnership, the brand aims to further strengthen its footprint and accelerate the growth trajectory of its business. The agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.

Anisha Iyer, CEO, OMD India, said, “We're excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand. Our partnership is designed to deliver real business impact underpinned by OMD India's strong and future-facing capabilities. We're excited for what the future holds.”Anisha Iyer, CEO, OMD India, said, “We're excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand. Our partnership is designed to deliver real business impact underpinned by OMD India's strong and future-facing capabilities. We're excited for what the future holds.”

“We are delighted to announce our collaboration with OMD - who share our passion for innovation and customer-centricity. We were impressed with their capabilities, tools and culture and are confident that this partnership will accelerate our brand story with exceptional experiences and strategies to further build on the promise of our proposition.”