Marketing, 17 Jun 2025

Marc Pritchard

17 Jun 2025 10:19 PM

Cannes Lions 2025: Advertising > content – Marc Pritchard

P&G’s chief brand officer listed five timeless lessons for brand building on day two of the festival.
CTV has emerged as a premium channel in India with 35 million incremental viewers

17 Jun 2025 5:32 PM

CTV viewership up; 23% of Indians are now digital-only: Kantar report

There’s a pivotal shift in how India consumes content, especially the younger and rural audience, according to the Media Compass report.
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