Rubeena Singh, country manager- India and MENA, AnyMind Group has moved on from the company. She joined AnyMind Group in 2023 from VerSe Innovation.

Singh will be replaced by Siddharth Kelkar, managing director, performance business, AnyMind Group, and Aditya Aima, managing director, growth markets, AnyMind Group. Both of them have been given additional responsibility to co-lead the company’s India and Middle East and North Africa (MENA) operations as co-managing director, India and MENA.

Both Kelkar and Aima joined AnyMind Group through the acquisition of POKKT in 2020. 

Kosuke Sogo, CEO and co-founder, AnyMind Group, said, “Both Siddharth and Aditya have proven themselves to be strong leaders in their respective fields, and are always thirsty for new growth, directly reflecting a trait that runs through our management team. We are confident that with their leadership, we are able to help even more businesses become borderless in what is a vast region that possesses great potential.”

Kelkar said, “I’m excited to take on this expanded responsibility at a time when both India and the MENA regions are at the cusp of transformative growth in digital, marketing, and e-commerce landscapes. Leveraging AnyMind’s cutting-edge solutions, we aim to drive innovation, empower businesses, and build deeper partnerships that will fuel long-term success for our clients across these key markets. I look forward to working with Aditya and the wider team at AnyMind to further scale our presence and impact.”

Aima said, “It’s an honour to co-lead the India and MENA regions, which present immense opportunities for growth. With the rapid digital transformation happening across both markets, we are uniquely positioned to help businesses unlock their full potential using AnyMind’s integrated platform for marketing, e-commerce, and digital transformation. Together with Siddharth, we are committed to driving strategic initiatives that will not only support our clients but also solidify AnyMind’s leadership in these dynamic markets."