Pepsi has rolled out a new film as a part of its, 'Thirsty for More', campaign, featuring David Beckham.

The film centres around the idea of how one should go after what they love - big or small - without second-guessing. From spending time gaming with friends and dancing at a gig, to belting out karaoke or taking a road trip detour just because — it’s a snapshot of the moments that make life even more fun. The film culminates with Beckham delivering the campaign’s message that 'If you love it, it's never a waste'.

What we think about it: Anchored by a simple idea, the film dances through everyday moments and reminds us that joy, in its purest form, needs no justification. The ad creates a rich emotional tapestry that speaks directly to a generation that values experience over convention. The storytelling is playful, vibrant, and relatable.

Cathy Graham Kidd, senior director - global brand marketing, PepsiCo, said, “David Beckham is a true icon, and his way of living reflects what this campaign is all about. Thirsty For More is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically. This launch is just the beginning. You’ll see it come to life with local activations across the world."