Truecaller has announced the appointment of Hemant Arora as vice president, global ad sales business.

With this appointment, the brand aims to strengthen its position in the ads business further and double down on its largest revenue stream by redefining its global ad sales strategy.

Arora moves from TikTok, where he was the head of global accounts for the regions of Europe, METAP and APAC.

Rishit Jhunjhunwala, CEO, Truecaller, said, "Hemant’s proven track record of building scalable revenue models and his deep understanding of global markets make him the ideal leader to drive Truecaller’s ad sales strategy. His appointment will further strengthen our vision to revolutionise how brands connect with consumers and unlock the full potential of our platform for advertisers across the globe."

Arora said, "With a global active user base of over 425 million people, Truecaller is uniquely positioned at the intersection of technology, trust, and communications. I am excited to join the team and look forward to driving impactful growth and deepening our partnerships, globally."

In a career spanning over 28 years, he has also worked with Times Network, Dainik Bhaskar Group, NDTV Media and Discovery Networks South Asia, among others.