BigMuscles Nutrition has announced the appointment of fitness specialist and actor Asim Riaz as its brand ambassador. 

Besides being an actor and featured on reality shows such as Bigg Boss and Khatron Ke Khiladi,  Riaz is acclaimed for his dedication to fitness.

He is known to motivate his audience to adopt fitness regimes while helping them with expert workout routines, diet plans and fitness tips, which makes him the ideal representative for the brand. 

Suhel Vats, founder and managing director, BigMuscles Nutrition, said, “The need for a fitness-driven lifestyle, especially among the youth, is now more than ever. It is thus critical that a wider audience is engaged in the conversation around health and fitness. We are committed to the mission of empowering every individual, including sportspersons, fitness enthusiasts and athletes, in their tryst to achieve their fitness goals. Asim is an inspiration for many youngsters, and it is his dedication towards fitness that synchronises with the ethos of BigMuscles Nutrition. We are happy to have him onboard.”